Apple will never make a cheap iPhone, chief executive Tim Cook said inÂ an interviewÂ just before his company unveiled a new lower-cost iPhone.
"Weâ€™reÂ not in the junk business..." Cook told Bloomberg Businessweek's Sam Grobart in an interview. "Iâ€™m not going to lose sleep over that other market, because itâ€™s just not who we are. "
Though some are calling the iPhone 5c cheap but in factÂ it's really more just a less expensive version of the popular smartphone. The 5C costs a lot lesser than others.
"We never had an objective to sell a low-cost phone,â€ Cook told Businessweek. â€œOur primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.â€
After the unveil, many were left wondering what Apple was doing with it'sÂ not-so-cheap, cheap phone,Â which still will likely be too high-priced for those markets.
The mystery will be closer when future iPhones are released and we get to see if apple finally found a way to produce iPhones at lower cost.